There’s a reason why athletes sprint towards the finishing line and it’s not out of panic. They know that if they are going to win they need to put in their highest performance when it really matters. Winning the year means that in the closing months you need to keep strong and put in your best performance.
But, how do you put in your best performance when you’ve been working hard all year and are beginning to feel the effects of running your race. The important thing to remember is not to panic. You’ve hopefully put in the training as the year has gone on, had insights about what works and experimented with new ideas and offers. With this learning under your belt, you are well placed to lean into the finishing tape.
But, what if your year hasn’t been what you’d hoped for? Maybe you’ve been metaphorically injured and had to sit on the sidelines whilst you’ve seen others romp away with the trophies? Maybe you’ve been transitioning your business from part-time to full-time and it’s been harder than you thought to get the clients you need to achieve your targets? Perhaps your boss has been pushing you hard and you’ve lost sight of what’s really important? Whatever has been your barrier to success, I’m here to tell you that you are OK.
Too often we see others performing well and we think there is something wrong with us. We believe that we’re broken or missing something. But, in reality nothing could be further from the truth.
I’ve recently run a poll in my FaceBook group and what’s clear is that selling, or getting clients is a struggle for some people. Well, here’s the truth – it is for everyone, that is until you begin to believe that you are OK and start working on your own personal transformation.
Working on your personal transformation will help you realise that you are massively underestimating your ability and that you are believing a story that you are NOT ok. Waking up from this story is key to being able to sell with confidence and have the courage to take action to get the results you are looking for.
Here are 5 things to help you wake up to the stories we tell ourselves and take the action to finish well, from whatever position you are in:
1. Your feelings are coming from your thinking – The icky feeling that you get when selling is simply telling you that you aren’t yet seeing who you really are and that you have some insecurity based on an Outside-In mindset. Outside-In means you are looking for something outside of you to bring you security. But, this could never been the case, because your security comes from deep within, not from something outside of you.
2. You have greater leverage over your thinking than you realise – Once we know that the feelings we are experiencing are coming from our thinking, it means we have so much more leverage, because we aren’t relying on something outside of our control for our security, but from something within us. But, the challenge is not to think positively or somehow control our thinking. The answer is in allowing our neurology to work the way it is meant to and it’s designed to be self-correcting.
3. Relying on your in-built system means you have greater freedom – Relying on the brains ability to self-correct means that you don’t need to add a lot of strategies to control your thinking. When you know that your feelings are coming from your thinking, you can pay less regard to those stories you tell yourself, because you know they are your perceptual reality, not your actual reality. Your actual reality is so much more biased towards you than you think, once you slow down allow your thoughts to settle.
4. Do what makes sense to you – Once you are able to slow down and relax you get greater clarity about what to do next. I’m not saying that you’ll always get a flash of light and the next step blazoned across the sky, but you’ll have a quiet knowing that something just seems to make greater sense to you. In fact, most people who experience this new way of seeing things don’t even notice that they’ve had an insight, they just take the next steps as it seems so obvious, so based in love for self and others and full of wellbeing and hope.
5. Tactics come after grounding – There are lots of people telling you that they have the secret to moving forward, to getting clients and filling your funnel and whilst they can offer some great tactics, you need to develop your grounding before you start using tactics. Knowing what’s driving your feelings and how connected you are to yourself and other people will inform what tactic to use, just using tactics might mean that your timing is off for you or your client and is content specific rather than context specific, which means you are less prepared for the unpredictable.
If you’ve found this all a little confusing, I’d be happy to sit down with you and chat this approach through, just book a discovery conversation with me at www.mattgoddard.as.me